PAUL BASSETT
Milk Monaka Ice-Cream Package Design
Paul Bassett, a coffee and special tea brand.
Heaz designed a milk monaka ice cream package which is filled with Paul Bassett's signature ice cream.
In order to highlight the product that uses premium milk from ranch and features the rich taste of milk, soft and chewy texture, we focused on the cut that ice cream filled inside of monaka.
Sky blue color is applied to the front of the package to express freshness, and adds liveliness through a graphic that monaka ice cream is falling into milk.
Heaz designed a milk monaka ice cream package which is filled with Paul Bassett's signature ice cream.
In order to highlight the product that uses premium milk from ranch and features the rich taste of milk, soft and chewy texture, we focused on the cut that ice cream filled inside of monaka.
Sky blue color is applied to the front of the package to express freshness, and adds liveliness through a graphic that monaka ice cream is falling into milk.
Client. PAUL BASSETT
Year. 2022
Brand Location. South Korea
Art Director. Yumi Jung
Designer. Miae Kim, Soyeon Kim, Mingyeong Kim
Photographer. Junghun Yeom
